Innovations

Time never stands still and over the past few years STV has invested heavily in innovation. We consider ourselves a flexible, nimble and focused organisation, able to respond rapidly to changing market conditions, audience requirements and media consumption patterns. That’s why ‘STV Anywhere’ is our strategy to ensure that STV content – programmes, news, sport or weather is made available across as many alternative media channels to TV as possible - be it via Twitter, Facebook, You Tube or PS3 with more coming on stream on a regular basis. For us, at STV, new digital technologies all represent new platforms through which we can reach our audiences across Scotland.

In this section you will be able to read about recent innovations such as the introduction of product placement, station theming, online and on-air competitions, developments in our digital offerings and our exciting new research tool, ScotPulse.