Commercial Production

Lights, Camera, Action

Getting the message right before we start

Projecting the correct message is the key to a successful commercial, and airtime campaign. The STV Creative department will ensure that we get your commercial message across in a clear and entertaining way.

In order to help us create the content of the commercial you will need to consider the following;

Who is my target audience?
Consumers or trade?
Men/women/teens/children?
   
What am I aiming to achieve?
Increase sales?
Launch new product?
Expand into new areas?
Create a more positive image?
   
What is the most important message to get across?
Quality/reliability of service?
Value for money?
Sale offers?
   
Are there any practical considerations?
Should I have a telephone number, email address on my commercial?

The exciting bit ­ making the commercial

Once we have finalised your creative brief we will write the script. When you're happy with it we can proceed with production. First we will cost out the commercial to make sure that it can be produced within a pre-agreed budget. Whilst you might fancy yourself as the next Hollywood director, jetting off to the Bahamas to make a 20 second commercial will probably cost more than your airtime campaign ­ so we make sure that we work within an achievable and realistic framework.

But don't worry ­ the best commercials don't have to cost the most money. Getting your message across effectively can be achieved in a simpler, and less expensive way, than you ever imagined.

Above all, remember that at each stage of the process you will be guided by the best expertise available, making sure that your experience of TV advertising is not only successful but enjoyable too!

...from initial brief to Transmission

Although every project we handle is unique and individual, in general, the process of producing a TV commercial follows the same pattern. Typical turnaround from initial meeting to 'on-air' would be 4 to 6 weeks.

We are happy to work directly with clients or through their respective creative/marketing agencies. Within this site we illustrate the production process for a client without an agency, who is coming to TV for the first time through STV Sales, with a proposed live action commercial.