Micro Regions

Universes

(Sept'09)

ADULT UNIVERSES

STV Macro     3,914,000
STV Central    2,916,000
STV Glasgow  2,334,000
STV Edinburgh 582,000
STV North        998,000
STV Aberdeen  736,000
STV Dundee     262,000

KEY SUB AUDIENCES

Adults                 3,914,000
16-34                  1,133,000
Men                    1,857,000
ABC1 Men            862,000
Women               2,057,000
ABC1 Women       979,000
Housewives         2,182,000