The Power of Television

About TV Advertising

How much does it cost?

The cost of a television advertising campaign is affected by a few variables.

So what can make the difference?
:: The transmission area ­ the bigger the potential audience, the larger the budget required;

:: The time of year ­ some times of the year have more demand than others ­ and this has an impact on cost. The table below outlines the areas of high and low demand throughout a typical year;

:: Length ­ commercials are broadcast in factors of 10 seconds. Longer time lengths will mean a larger budget is required;

:: Time of day ­ viewing patterns throughout the day differ. To advertise in peak-time when the audience is highest costs more than in daytime or at night-time;

:: Frequency ­ the number of times people see a commercial. The more times a commercial is shown, the more the campaign will cost. Advertisers generally try to ensure that their commercial is seen at least 4 times.

:: Scottish and Grampian TV offer excellent value to advertisers and on average represent a 25% discount against the ITV Network equivalent cost.

To download ratecards for individual transmission areas, click here or contact us for a personal proposal.