Advertising on stv.tv

Jargon Buster

Frequency
Frequency is the number of times this visitor has visited your site.

Hit
Any file on the web page clicked on by a visitor registers as a hit. There can be several hits on each page.

Page Impressions/Views
A hit to any file on the web page that has been coded as part of that page. There can be several page impressions on a page but this value will be less than the value of a hit as a hit registers all file types.

Unique Users
Individuals who visited your site during a specified period (we use 1 month). If someone visits more than once, they are counted only the first time they visit the site.

Visit
A visit is a series of actions that begins when a visitor views their first page from the server, and ends when the visitor leaves the site or remains idle beyond the idle-time limit of thirty minutes.

Click Through Rate
Percentage of visitors who viewed an ad and also clicked on it. This is a good indication of an ad's effectiveness

MPU
A message plus unit takes the form of a sqaure advert that usually occurs in the middle of an ordinary page content.

Takeover Ad
A Creative positioned on a layer that covers the entire page for a specific amount of time before it disappears.

Rich Media
Advertising that goes beyond stationary banners. Can feature audio,video and increased interaction.