The Power Of Television

The power of television is unrivalled.

Television has greater penetration and builds coverage more quickly than any other advertising medium. stv has up to 98% audience reach within their transmission areas, 73% of homes have more than one television set and the average adult in Scotland watches almost four hours of television every day.

Television commercials regularly become part of popular culture - stimulating conversation and interest amongst the population. (source: TGI Jul ’02 – Jun ’03 )

Television advertising can make your business famous. British television is renowned the world over for its high standards and this perception of quality extends to advertising, translating into positive brand equity for your products.

Research shows that television advertising, ‘works’, and is the most influencing factor on consumer spending behaviour.

The facts speak for themselves:

43% of people said that TV advertising was likely to have a positive influence on their spending behaviour, compared to 13% for press and 5% for radio.

80% of viewers find television commercials " Interesting, entertaining or enjoyable".

We remember 10% of what we read, 20% of what we hear and 70% of what we see.

Some channels do work better than others. tvWORKS proves that ITV is 67% more effective at driving sales than the next best commercial channel, and 98% better than the combination of C4/C5/Satellite & Cable.

(source: ICM,TGI , Mori, tvWORKS )