STV Sales Blog

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It wasn’t just Adele and Ed Sheeran winning at the Brits last night – STV won the slot – 3 TVRs and 7 share points ahead of the next best channel.

The show had an average audience of 9.9 TVRs, 22.8% share and 454,000 viewers – up 9% on last years awards.

Great performance for 16-34s averaging 13.4 TVRs and 37.2% share with 16-34 women averaging 16.3 TVRs and 38.8% share.

Lots of activity online as well - over 3,000 catch-up views on STV Player already and over 800 views of the other video clips.

Its here, you can now watch the STV promo for the brand new four-part adaptation of Titanic, written by Oscar winning screenwriter Julian Fellowes (also writer for Downton Abbey) to commemorate the 100th aniversary of the doomed voyage.

Look out for Titanic starting on STV in March

Enjoy.

The STV News at Six has a fresh new look this month, with brand new sets being installed at the Aberdeen and Dundee studios, and revamped title sequences.

STV filmed new opening shots for the show, featuring presenters Andrea Brymer, Norman Macleod and Tyrone Smith.  A panoramic shot of Aberdeen Harbour can now be seen in the backdrop for the programme; and the background for the dedicated Dundee bulletin shows a cityscape.

Following the successful introduction of a dedicated programme for Edinburgh and the East, and Glasgow and the West in May 2011, STV’s total on-air news offering now comprises three distinct 30-minute programmes at 6pm, plus a bulletin for the Dundee and Tayside area. 

With the new service in place, STV’s audience share at 6pm has gone from strength to strength, increasing 7% year on year (Jun-December) across Scotland, with the on-air service reaching over 1.7m viewers per week. 

The STV News app for iPhone and Smartphones has been downloaded over 120,000 times since launch mid-2011.

Gordon Macmillan, Head of News at STV, said:  “STV is now delivering the most locally-focused news service in the UK and viewers clearly have an appetite for targeted, tailored news programming.  We’ve refreshed the programmes and installed new studio sets in Aberdeen and Dundee, giving them a fresh, crisp new look, and we will continue to deliver what has proven to be a valued and popular service.”